In vivo Imaging Definition and Benefits Seeing More Matters to Researchers In vivoStudies in which research is conducted on whole, living organisms, be it animals, humans or plants.In vivo ImagingProvides unique insights into complex biological processesOften replaces more rudimentary and less accurate techniques, such as measuring tumor volume with calipersAdvanced technologies more accurately determine volume and locationEssential bridge between in vitro data and clinical translationFacilitates translational drug developmentImaging technologies such as our Vevo 3100 (ultra high-frequency ultrasound) and Vevo LAZR-X (photoacoustic imaging) allow researchers to acquire high-resolution images and robust anatomical, functional and molecular data, helping advance biomedical research. Supporting the 3RsReplacement, Reduction, and RefinementNon-invasive, in vivo imaging supports longitudinally studies in order to reduce overall animal usage.Advancements in imaging technology and software are helping researchers around the world expand their research further than ever before!